In this 5th law Robert Greene discusses in the book “The 48 Laws of Power”, that so much depends on your reputation. He explains that everyone has an opinion of you and
your job is to manage their perceptions of you. I would partially agree with his direction.
As leaders we must understand what others think or say about us especially if it may affect our reputation. However you cannot manage everyone’s perception, thought, or opinion of you. If spent time doing this, precious time would be wasted and you would eventually be mentally exhausted. It is suggested to gather opinion of others and begin to tie themes together to focus on a few areas as opposed to many. By understanding consistent themes you receive from various people, it will assist you in determining what you need to continue to display or change about yourself. During this process you must create a brand for yourself. Your brand is what you want to represent to others and they are able to confirm this brand by your actions.
Oprah Winfrey recently stated that her brand was love. She expressed her purpose was to be a vessel to bring joy, happiness, and wholeness to others. She continued to expound on the concept of “staying in her lane”. Because she knew her brand, it was easy for her to keep herself in her lane even when other ideas were presented to her that were not affiliated with her “love” brand. This is one of the ways of how she protects her brand/reputation. Greene states in his book to “make your reputation simple and base it on one sterling quality…” (The 48 Laws of Power). Avoid trying to create multiple brands; it will be difficult to manage and sustain in the long run.
Be careful to not find yourself always defending your reputation/brand. Your enemies will find ways to make your brand appear counterfeit and not authentic. Your retort should not always be in an attacking mode. Greene explains to “take the high road instead; never appear desperate in your self-defense” (The 48 Laws of Power). In the New Testament of the Bible, Jesus was accused several times of being counterfeit. He did not always respond in an antagonistic way. Matthew 27: 11 reads, “Now Jesus was standing before Pilate, the Roman governor. “Are you the king of the Jews?” the governor asked him. Jesus replied, “You have said it.” Jesus did not have to participate in a debate as to whether he was the king of the Jews. We must understand the times we defend our reputation/brand and when it is time to be silent and let people say what they may.
What is your brand? What is your purpose in life? What are you known for? What are others perceptions of you? By answering these questions you will begin to understand how you create and manage your reputation as a leader. Remember what also runs in tandem with this is the ability to know what battles to fight when you have to guard your brand. An effective leader knows how to balance both.
If you are a member of ChurchCorp, please log in and share your thoughts on this blog to provide additional suggestions to individuals who read our blogs. God Bless!